"World of Good, a fair-trade gift company, works with 6,000 artisans in 34 countries. The artisans, most of whom are women, are responsible for more than 25,000 dependents, and Priya Haji has helped improve their lives.
After graduating from the Hass School of Business at the University of California, Berkeley, Haji traveled for six months in the Third World, trying to decide where she could do the most good. Instead of living in a community with one group of artisans, Haji decided to help artisans from around the world find access to the consumer market in the United States. Retailers who partner with World of Good get a small turn-key gift section for their store, and each product has a tag that describes the product and the people who make it."
- The Natural Foods Merchandiser